FACTORY DESIGN LABS VERBIER – MANAGING DIRECTOR
In 2012, I was approached by Factory Design Labs to set up and lead their European headquarters. As a global full service brand and marketing agency with a hyper focus on the sports industry, Factory Design Labs had offices in The United States, China and Switzerland
We choose to locate Factory’s European office in the heart of the Swiss Alps – Verbier. This allowed us to work and live among Factory clients’ core customers. Additionally, it helped me to build a team of unique talent who didn’t just have the professional expertise, but also were deeply connected to the outdoor lifestyle.
I built and managed a passionate team of international industry experts with whom we grew are our client portfolio of sport and lifestyle brands that were leading their categories, We worked for brands such as The North Face, Scott Sports, HEAD and Oakley. Within the course of a year, the output of the agency led to award winning campaigns for The North Face EMEA.
Factory grew to become widely known as the agency that lives in the mountains.
The work and case studies for The North Face, Oakley, Scott Sports and HEAD shown on this website, is the output of Factory Design Labs Verbier which I managed by the time. I was heavily involved developing the strategies for these projects.