About Us

Based in the heart of the Swiss Alps, Team Persyn Sports Consulting combines the power of broad industry knowledge and a global partner network of smart and passionate industry experts to unlock and develop the full potential of our clients’ sports business.

Team Persyn Sports Consulting works with sports businesses in the area of strategic marketing, business development, brand activation and global implementation.

We strongly believe in the power of sports and the convergence with technology to shape the future of the sports industry. We are committed to applying our connections to the international sports world and our wide expertise in sports business to successfully deliver on our client projects.

About Frank Persyn

After a decade in senior management positions within the lifestyle and sports marketing industry, Frank Persyn established Team Persyn Sports Consulting in 2015.

Prior to his activities in the sports industry, Frank spent half a decade working as a tax lawyer and consultant serving a range of corporate clients in the technology and entertainment industry. Frank is a graduate of Leiden University where he earned a Masters degree in International Tax Law.

Frank brings considerable experience and a proven track record working in strategic marketing, business development and agency-side leadership. Frank has driven global branding


and communication projects for some of the worlds leading sports brands. He has initiated and established cross company partnerships, and built and managed the European HQ of a global sports marketing organisation. He has worked across the spectrum of digital marketing, brand & communication strategy, business development, client services and project management.

As a passionate outdoor endurance athlete, Frank combines his relentless passion for sports with his deep industry knowledge to establish long-lasting client partnerships.

With ultimately one mission: To create a legacy of success for his client's business.

Why Work With Us?

Team Persyn Sports Consulting is born out of passion for sports.

Our DNA demonstrates the following key principles:

Partnership based on trust, intelligence and reach

Passionate work ethic to deliver on our client assignment

Pragmatic and Purposeful results

Play what we preach


Strategy Development

We team with companies and brands that wish to develop their brand and marketing strategy. Team Persyn Sports Consulting is equipped to provide insights in market and consumer trends across the whole geographical and sports (business) spectrum. Our work includes:

  • Brand strategies
  • Sports Marketing & Communication strategies
  • Go-To-Market strategies
  • Development and implementation of growth strategies
  • Establish ROI frameworks

Business Development

Team Persyn Sports Consulting uses its expertise and experience, extensive research methods and global network to help build its clients business.  Our work includes:

  • Initiating & developing strategic business & brand partnerships
  • Unlocking new geographical markets for our clients business
  • Converging technology and sports to help defining the future of the industry

Creative Solutions & Global Implementation

Sports speaks to the imagination of us all. Team Persyn Sports Consulting helps to unlock the power of its clients sports brand and utilise the full potential to inspire and activate its target consumer. Our work includes:

  • Co-creation of meaningful and culturally relevant integrated communication campaigns and digital tools
  • Global implementation


We are proud to be working with our clients and partners from the sports industry and our academic associates. If you wish to know more about our work or want to discuss projects we could help you with, please contact us.

Frank's World

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