SCOTT SPORTS – NO SHORTCUTS

Many brands within the outdoor sports industry have fallen into the formula of talking purely about their product innovations. SCOTT SPORTS wanted to be perceived as more than a manufacturer. They needed a voice and message from within the brands core to carry the brand forward for the years to come.

Athletes are less inspired by the idea that incremental product innovations can lead to a richer sports experience. What true athletes seek are authentic brands who understand their sports, the same way they do.

Some companies say they live their brand. At SCOTT SPORTS that’s an understatement. The ‘NO SHORTCUTS’ campaign was designed to let the brands authenticity, modesty, achievements, victories and skills speak for themselves. SCOTT SPORTS doesn’t make products for those who yearn to be noticed. They make them for those who are going to do what they do whether there’s anyone watching or not.

Credits:

Agency: Factory Design Labs Verbier / Denver
CD: Nathanael Potter
Copy: Jeff Berin