THE NORTH FACE – FALL / WINTER 2014

SUMMIT SERIES

The Fall /Winter 2014 Summit SeriesTM Collection represents the future of lightweight alpine protection. With a unique approach to development, The North Face built a collection that reaches the highest levels of innovation. New FuseFormTM technology further enhances the reputation of the Summit SeriesTM line, pioneering an original design that delivers ultimate function, style and protection. To help you achieve those first ascents or break new ground, nothing less will do.

Factory DesignLabs created a campaign to establish and build awareness around the innovative F14 Summit Series™ Fuse Uno Jacket. This campaign continued to position The North Face® as an innovative brand in the outdoor market with a focus on its exclusive product construction. The campaign led to increase consumer demand and sell out of the product.

STEEP SERIES

To conquer the most ambitious lines on the planet, the Fall 2014 SteepSeriesTM has been thoroughly designed and tested. Developed alongside The North Face’s big-mountain athletes, the collection incorporates industry-leading technologies such as GORE-TEX® Pro, HyVent® Alpha, FuseFormTM, ProDownTM and FlashdryTM. These critical components help deliver the greatest levels of protection, warmth and performance. The Fall 2014 Steep SeriesTM will keep you riding without compromise, no matter where you are.

Factory Design Labs establish a campaign that positioned The North Face Steep Series as the pinnacle big mountain ski and snowboard collection. The campaign ensured a strong sell out of product.

THERMOBALL

Because explorers are forever on the move, they need a product as adaptable as themselves. ThermoballTM powered by Primaloft® is a revolution in insulation technology. Like no synthetic before it delivers the ultimate combination of warmth, versatility and compressibility.

Factory Design Labs developed a campaign to establish and build awareness around the new F14 Thermoball collection. The campaign positioned The North Face® as an innovative brand in the outdoor market through exclusive product technology.